Friday, November 28, 2014
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Headlines & Photos
Headlines
Headlines are the first, and sometimes only, news items seen by readers and should provide the essence of a news story. While they must capture the reader's attention, headlines should always be accurate and specific.  The size of a headline signals the importance of the story and its relationship to other stories, and the use of the active versus passive voice also shapes reader perceptions.
 
Photographs
If a picture is worth a thousand words, the power of pictures to inform or misinform must be correspondingly great. Picture choice and picture placement should add clarity and depth to a news story, accurately reflecting the central message of that report.
 
Other Graphics
Graphics — maps, cartoons, timelines, and charts — while not as visually powerful as photographs, do deliver information with great efficiency and impact. Graphics too should add depth to a story and be accurate and precise.