CAMERA is frequently questioned about the veracity of urban legends circulating on the internet and elsewhere. The following is an example of one of the many rumors that have surfaced since September 11, 2001. For more on urban myths,
Fujifilm was distributing world maps to customers which did not include
AS SEEN ON THE INTERNET FEBRUARY 2002:
Fuji Co. removed Israel from its complimentary world map that they give to
their customers with the purchase. Yes, in Fuji stores broad you receive the
world map without Israel!!! According to Fuji, we just don't exist...
It is most likely done to entice Arab customers. I am sure, that map without
Israel makes Arabs happy, very happy...
It is a very dangerous precedent it looks like an indication that
Arab calls for boycott of Israel start bearing fruits. Many Israelis today
called for boycott of all Fuji products - film, cameras, batteries etc (see
readers' responses in today's Yediot Aharonot). Luckily there are
alternatives: film Kodak, Agfa, cameras Nikon, Olympus, Samsung,
I personally consider this Fuji's action the worst possible insult for our
country and for me personally, and, until they apologize and re-print the map,
I'm never buying anything made by Fuji and encourage you to do the same! Also,
please spread the word around - I believe that Jewish buying power can do
wonders. Even 3-5% reduction in Fuji's sales will cause them to reconsider.
Also important to note Subaru is Fuji. It somewhat narrows down
selection of cars, but I still won't be able not to take it into consideration
when the time comes.
Representatives from Fuji and Subaru sent out the following emails to
concerning individuals setting the record straight:
From: Fuji CIS [mailto:Fuji_CIS@fujifilm.com]
Sent: Thursday, February 21, 2002 10:10 AM
Subject: Re: E-mail Fujifilm: Map
Dear Mr. --------,
This letter is in response to your inquiry about a map bearing the Fujifilm
logo. We are sorry for the delay in our reply to your e-mail, which was due to
very high e-mail volume. We assure you that no Fujifilm company or distributor
published or distributed a map of the kind you described, and that Fujifilm in
no way sanctioned the production of such a map.
In looking into the matter, we have learned that a third party wholesaler in
the Republique de Cote d'Ivoire (the Ivory Coast) produced the calendar with
such a map. They did so on their own initiative, combining such a map with our
logo without our permission and in violation of our policy regarding the use of
the Fujifilm logo.
Fujifilm is greatly disturbed that someone would violate our policies and
link our company's good name to something we find unacceptable. As soon as we
learned of the problem, corrective action was taken to stop the distribution of
Thank you very much for contacting us. We appreciate this opportunity to
give you the actual facts, and to assure you that Fujifilm is a company of the
highest stature and integrity.
Very truly yours,
Consumer Information Service Center
Corporate Communications Division
Letter from Subaru:
February 25, 2002
Dear Mr. ..........
Thank you for taking the time to contact us requesting the email about Fuji
Subaru of America, Inc. has received several inquiries alleging that the
Subaru parent company, Fuji Heavy, Industries, Ltd., is distributing world maps
that do not include Israel.
This is completely inaccurate. Fuji Heavy Industries/Subaru distributor has
not published or distributed a map of the kind we have heard described. In
fact, Israel has been a very important market for Subaru vehicles over the
years and we hope this success continues for many years to come.
An email containing this erroneous information also confuses Fuiji Heavy
Industries with Fujifilm, a completely separate company that is not related to
Subaru/Fuji Heavy Industries.
Subaru of America, Inc. is deeply troubled that a few misinformed
individuals would link our organization to such an unacceptable practice. We
would greatly appreciate your assistance in informing the public of this
We appreciate that you brought this matter to our attention.
Subaru of America, Inc.
Customer/Dealer Services Dept